10 mistakes startups make when talking to users |

25Apr

Most startups know the golden rule for success: Talk to your users.  One popular method of doing so is running online surveys.  Survata has run consumer surveys for numerous startups to help them understand people’s opinions and behaviors.

When you run a survey, it is important avoid the common mistakes that can reduce or even negate the value of survey results.  To help you write effective survey questions, we compiled a list of the most frequent errors our startup clients make when writing surveys.  Avoid these pitfalls, and start talking to those users!

1.) Leading questions

What it means: Embedding an opinion or information into a question that suggests the user should answer a certain way

2.) Subjective units

What it means: Requiring the user to interpret descriptive unit labels

3.) Excessive granularity

What it means: Asking the user to recall information at unrealistic levels of detail

4.) Unbalanced scales

What it means: Putting answer choices on a scale that tilts in one direction

5.) Double-barreled questions

What it means: Addressing more than one issue in a question

6.) Unnatural units

What it means:  Asking the user to recall information in a way that does not match his/her memory structure

7.) Lack of mutual exclusivity

What it means: Having overlap in your answer choices, so a user doesn’t know how to mark the answer

8.) Lack of comprehensive exhaustiveness

What it means: Not covering all possible answers

9.) Phrasing to format mismatch

What it means: Prohibiting the user from answering as the question implies s/he should (e.g. limiting the user to one answer when multiple are requested)

10.) Deadwood

What it means: Including words that add no information

Have you come across any other survey writing mistakes?  Send them to us – we’ll share our ever-expanding list.

Good luck with your next survey, and keep talking to users!