Soylent Corporation

What if you never had to worry about food again?

For many people, on many occasions, food is a hassle, especially when trying to eat well. Suppose we had a default meal that was the nutritional equivalent of water: cheap, healthy, convenient and ubiquitous. Soylent will be personalized for different body types and customizable based on individual goals. It allows one to enjoy the health benefits of a well balanced diet with less effort and cost.
 

Soylent Version 0.6

For anyone that struggles with allergies, heartburn, acid reflux or digestion, has trouble controlling weight or cholesterol, or simply doesn't have the means to eat well, soylent is for you.

Soylent frees you from the time and money spent shopping, cooking and cleaning, puts you in excellent health, and vastly reduces your environmental impact by eliminating much of the waste and harm coming from agriculture, livestock, and food-related trash.

There are problems with the current state of food

50% of the food produced globally is wasted, and food makes for the largest component of municipal garbage. If not for this waste there would be plenty of food to adequately nourish everyone alive. 2 million people are killed annually by smoke inhalation from indoor cooking stoves alone. 70% of americans are overweight or obese. 1 in 7 people globally are malnourished, and 1 in 3 in the developing world suffer from deficiency. Countless others are living hand-to-mouth, subsistence farming, hindering economic development. Even in the developed world, agriculture is the most dangerous industry to work in by occupational injuries and illnesses, and obesity is on the rise.

By taking years to spoil, dramatically reducing cost, and easing transportation and storage, soylent could have a dramatic effect on hunger and malnutrition. Proceeds from the purchase of soylent enable us to work with aid partners and reduce hunger and environmental impact both in the United States and the developing world.

Think about what the future of food looks like. Imagine everyone having a customized, efficient, nutritious default diet and the freedom to eat for leisure as desired. It is a bright, healthy future indeed.

What the early adopters are saying

"I've lost weight. I have lots of energy...Drinking soylent allows me to feel in a precise manner the difference between actual biologically-motivated hunger and the simple wanting of food."  "The cognitive effects are extremely noticeable, in fact the most noticeable for me."   "So far I've noticed a lot of what you all have been mentioning: healthier skin, less fatigue, focus even with less sleep." "My mood experience! It has improved a lot lately. And by a lot, I mean A LOT."  "The taste is awesome."  "The time and money saved is making me really happy. Especially the time." "As a Biologist/Chemist I approve of Soylent and really want to start using it."

The Team

Rob Rhinehart - CEO

Matt Cauble - COO

Matt graduated from Georgia Tech in 2011 with a degree in Industrial and Systems engineering. He has worked in finance, procurement, and logistics. Most recently, Matt was part of Y Combinator in the Summer of 2012. Matt is responsible for internal project development and marketing for Soylent.

John Coogan - CTO

John manages Soylent's web presence which includes sales, finance, and marketing.  Prior to Soylent, John worked worked in finance, as well as mid and early stage technology companies.  He has an Economics degree from Northeastern University and is enamored with Big Data and anything that increases his efficiency.

David Renteln - VP Business Development/Sales 

David brings broad experience in operations and sales to Soylent where he sets up strategic business partnerships and drives the sales channels. Prior to this, he was the first employee at a biotech devices start up and co-founded an education technology company. David graduated from Harvard with a degree in Human Evolutionary Biology, where he also served as President of the Harvard Rugby Team.

Risks & Challenges

Funds raised from the campaign will be used primarily to cover up front manufacturing costs, meaning the price will decrease with time and scale.

Soylent will be produced in an FDA-approved facility with strict regulatory controls ensuring safety.

All scale production efforts have the potential for setbacks including supplier issues, manufacturing issues, sourcing, contaminants, and proper control.

Delays are possible, but we are already working with industry experts to ensure a smooth initial manufacturing run.

Unfortunately due to regulatory constraints, our initial runs of Soylent will be available within the United States only. We are diligently working to provide it worldwide as soon as possible.

References

http://www.forbes.com/sites/michaelkanellos/2013/01/10/another-reason-food-will-be-hot-in-green-in-2013-waste/
http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm
http://www.pbs.org/newshour/rundown/2011/10/indoor-pollution-from-cooking-fires-causes-2-million-deaths-each-year.html
http://www.win.niddk.nih.gov/statistics/
http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm
http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm
http://www.bls.gov/iif/oshwc/osh/os/osch0046.pdf